Salesforce Vs Nected: A Comparison for better Lead Scoring

Discover the future of lead scoring with Nected, a powerhouse rule engine. Streamline operations, boost efficiency, and make informed decisions effortlessly.

Salesforce Vs Nected: A Comparison for better Lead Scoring

Prabhat Gupta

11
 min read
Salesforce Vs Nected: A Comparison for better Lead ScoringSalesforce Vs Nected: A Comparison for better Lead Scoring
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11
 min read
Table of Contents
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Hey there! Today we will explore about the game changer platforms of businesses through sales and customer engagement–Presenting to you– "Salesforce lead scoring Vs Nected." Sounds techy, right? Don't worry; we will be your guide so that it looks super easy to you. First things first, we should know about what lead scoring is. 

Imagine that you have a bunch of potential customers, and you want to figure out which ones are most likely to become your permanent customers or premium customers. That's where lead scoring comes in! It's like giving each potential customer a score based on how interested they are in buying your products or in your business. Cool, right? So, let's buckle up for a comparison between Nected and Salesforce in this lead scoring adventure so that we understand what Salesforce and Nected as platforms offer to us in the domain of lead scoring and which one should you choose for your business.

What is Salesforce Doing?

SalesForce offers lead scoring through its platform named Einstein. Using AI it predicts lead priorities based on historical conversion patterns, providing a faster and more accurate solution then the Traditional methods.

Salesforce lead scoring is like having a personal assistant for your sales team tirelessly analysing data and providing insights. Let us see what this tool brings us to the table.

Key Features of Salesforce Einstein Lead Scoring

Salesforce Einstein Lead Scoring uses the potential of AI to predict lead priorities. It achieves this by jumping into the historical conversion patterns of customers, providing a swift and accurate alternative to traditional lead scoring methods.

  • Personalised Scoring Models: The platform allows for the creation of personalised lead scoring models. This means that businesses can tailor the scoring criteria to align with their unique conversion patterns, ensuring a more relevant and effective lead prioritisation process.
  • Automatic Model Refresh: To keep up with evolving trends and patterns, Salesforce Einstein Lead Scoring automatically refreshes its predictive models every 10 days. This ensures that the scoring mechanism remains up-to-date and aligned with the latest insights derived from lead data.
  • Lead Score Field Integration: The introduction of the Lead Score field on lead detail pages simplifies the lead prioritisation process for sales reps. It provides a clear ranking of leads based on their similarities to previously converted leads, empowering sales teams to focus their efforts on leads with higher scores.
  • Field Influence Analysis: Salesforce Einstein Lead Scoring goes beyond mere scoring by offering a deeper understanding of the factors influencing a lead's score. The Field Influence Analysis feature highlights the lead's fields with the greatest impact on its score, aiding sales reps in tailoring their approach based on specific lead attributes.
  • Global Model for Early Adoption: In instances where there isn't enough lead conversion data, Salesforce Einstein Lead Scoring utilises a global model. This model incorporates anonymous data from various Salesforce customers, ensuring that lead scoring can commence even with limited individual data.
  • Dashboard Reporting: The inclusion of a dashboard with reports enhances the visibility of lead score metrics. Average Lead Score by Lead Source, Conversion Rate by Lead Score, and Lead Score Distribution for Converted and Lost Opportunities are some of the insightful metrics available.

In conclusion, Salesforce Einstein Lead Scoring emerges as a sophisticated tool within the Salesforce ecosystem, employing advanced technologies to streamline and enhance the lead prioritisation process. Its AI-driven approach, coupled with features like automatic model refresh and detailed reporting, empowers sales teams to make informed decisions and focus their efforts on leads with the highest likelihood of conversion.

Limitations of Salesforce Rules Engine

While Salesforce Rules Engine presents a robust solution for workflow automation, it's crucial to acknowledge certain limitations that users may encounter. Understanding these constraints can help organisations make informed decisions and explore alternative solutions where needed.

Key Limitations of Salesforce Rules Engine:

  • Complexity in Customization: One notable limitation revolves around the complexity of customization. Salesforce Rules Engine, while powerful, might pose challenges when organisations require highly tailored and intricate rule configurations. Businesses with specific, nuanced workflows may find themselves constrained by the system's customization limitations.
  • Learning Curve for Non-Tech Users: Salesforce Rules Engine may present a steep learning curve, particularly for users who aren't well-versed in technical aspects. Non-technical team members might find it challenging to navigate and implement complex rules, potentially leading to dependency on tech-savvy individuals for rule creation and management.
  • Limited Support for Certain Data Sources: The rules engine's effectiveness is closely tied to its compatibility with diverse data sources. Salesforce Rules Engine might exhibit limitations in seamlessly integrating with certain data types or sources, restricting its versatility in handling varied data scenarios.
  • Dependency on Salesforce Ecosystem: Organisations heavily invested in the Salesforce ecosystem may find the rules engine well-aligned with their needs. However, for those seeking a more agnostic solution compatible with a broader range of platforms, dependencies on Salesforce-specific features could be perceived as a limitation.
  • Potential Maintenance Overheads: While rules engines are designed to streamline workflows, there might be potential maintenance overheads associated with ongoing updates and adjustments. Organisations need to consider the ease of rule maintenance, ensuring that modifications can be implemented efficiently without disrupting existing processes.
  • Rule Execution Speed: Depending on the complexity of rules and the volume of data being processed, Salesforce Rules Engine's execution speed may vary. Organisations with stringent requirements for real-time rule execution may need to evaluate whether the system aligns with their speed expectations.

Understanding these limitations enables organisations to make informed decisions when implementing Salesforce Rules Engine. While it offers substantial benefits in workflow automation, businesses should assess their specific needs, consider potential challenges, and explore alternative solutions if the constraints align with their operational requirements.

What This Blog Offers You?

In this comprehensive blog, we will see into the intricate domain of Salesforce lead scoring and its counterpart, Nected. You’ll be able to dissect Salesforce's lead scoring capabilities, understand its key features, and also the potential limitations. Subsequently, the narrative pivots to Nected, shedding light on how it outshines Salesforce in critical technical aspects.

The blog emphasises a technical exploration on lead scoring with the two platforms– Salesforce Vs Nected. From decoding Salesforce's lead scoring mechanisms to explain Nected's prowess, readers can expect a delicate comparison that goes beyond surface-level assertions. The aim is to provide a resourceful guide for businesses seeking a robust lead scoring solution, navigating through the complexities with clarity and actionable insights.

Comparison - Nected Vs  Salesforce

In the evolving domain of lead scoring, Nected emerges as a technical yet very user friendly powerhouse, surpassing Salesforce in various aspects. Let's go onboard on a technical quest as we explore the features that position Nected at the forefront of lead scoring innovation.

  • Dynamic Rules Editor:

Salesforce's rule-building interface has limitations, hindering the creation of dynamic and intricate rules.

Nected introduces the Dynamic Rules Editor, a game-changer in flexibility. It empowers users to craft rules with unparalleled intricacy, adapting to the evolving nuances of lead scoring.

  • REST API Connectors:

Salesforce's connectivity is confined, limiting the possibilities for integration with external systems.

Nected's REST API Connectors make the integrations as swift as they can be with a very user friendly interface. Not only REST API  Nected also offers various other integration system within it. Just jump into the respective section and Seamlessly integrate with a plenty of systems, extending the reach of your lead scoring operations.

  • Granular Permissions and Security Controls:

Salesforce may lack granularity in permissions, exposing potential security vulnerabilities which may pose a threat to handling customer data of your business.

Nected introduces granular permissions, ensuring a meticulous control structure, safeguarding sensitive data and configurations, elevating the overall security posture.

  • Enhanced Collaboration:

Salesforce's rule creation might create a lot of silos, hindering collaborative efforts within teams.

Whereas Nected provides a shared environment for rule creation, fostering collaboration. Team members can synergize efforts, creating a streamlined workflow for efficient rule-building which leads to growth of businesses.

  • Rule Iteration Insights:

Salesforce lacks in-depth insights into rule iteration performance, leading to decision-making blind spots which sometimes may lead to major disruptions as well.

Whereas Nected's analytics/reporting capabilities offer you profound insights into rule iterations. You can track performance metrics, empowering data-driven decision-making and continuous optimization.

  • Customizable Analytics:

Salesforce's analytics tools  lack customization, limiting adaptability to specific business requirements when being compared with Nected.

Whereas Nected's analytics tools are not only robust but customizable, providing insights to align closely with organisational objectives. Flexibility ensures analytics serve your unique business requirements according to various aspects like size of business.

As we come to the end in the comparison of Sales force and Nected lead scoring, we get to know that Nected's performance makes it the most compelling choice when choosing the rule engine for your business.

Why Nected is Your Best Bet?

Nected isn't merely a Salesforce alternative; it stands as a lead scoring powerhouse for diverse use cases. Here are some compelling reasons to consider Nected as your go-to solution:

  • Unmatched Flexibility: Nected's Dynamic Rules Editor empowers users to craft rules with unparalleled flexibility, adapting to the evolving dynamics of your business.
  • Seamless Integration: With REST API Connectors, Nected ensures seamless integration with your database, enhancing data interaction and facilitating efficient workflow execution.
  • Rapid Time-to-Market: Nected accelerates your time-to-market by over 50%, fostering rapid experimentation and iteration without extensive developer bandwidth.
  • Iterate with Confidence: Granular permissions, audit logs, and version control provide a secure environment for confident iterations, ensuring smooth workflow adjustments.
  • Human-Friendly Interface: The intuitive, no-code editor ensures that teams, regardless of technical expertise, can navigate and implement rules effortlessly.

Watch this video to understand how easy lead scoring is with Nected.

Step up on a journey where Nected redefines the scenery of lead scoring, offering not just an alternative but a transformative solution tailored to your dynamic business requirements.

Why Buy a Rule Engine when you can build it in house?

In today's world, where most of the processes are digital and technical in nature, decisions on building an in-house solution versus using a rule engine like Nected requires careful consideration. Let us know about the pros and cons associated with it, we will also get to know why choosing a rule engine like Nected could help your business grow even faster than you thought of.

ROI Analysis

When it comes to Return on Investment, Nected provides a lot of benefits which include, 

the time and resource savings due to Nected's streamlined and easy processes. Automation and efficiency with Nected also provides a boost in productivity. Nected's high level analytics and insights helps in making better and informed decisions which helps a lot in overall process.

Plans and Pricing - Dev Cost

As we move further understanding about the plans and pricing, we should know that salesforce does not provide lead scoring at an economically reasonable cost for businesses of all sizes, whereas Nected pricing  has a freemium plan and also its pricing attracts a lot to all the businesses irrespective of their size, need and requirement. Nected has well-tailored plans which ensure that you pay only for what you need, no hidden costs anywhere.

Maintenance Cost

Nected is built in a manner so as to reduce the maintenance loads for the team to focus more on growth. The reduced maintenance headache frees up resources within the organisations which can be used for strategic initiatives within the business to make it grow.

Accessibility Beyond Tech Teams

Let's break the myth that only people with tech expertise can handle rule engines or build rule sets, or manage them because of Nected's user-friendly interface and requirement of very less learning curve. Nected empowers the most diverse of the teams so that everyone could make use of most of its features without any additional expertise in domain. Just sign up and you are good to go. Building the rules was never so good and easier!

Scalability and Adaptability

As we all know that change is necessary everywhere and in everything. Nected is built to adapt to these changes very easily. Nected is a platform that grows with your business. It is so scalable and adaptable that businesses of all sizes can equip it to foster more growth in their respective domains. Nected's help is not limited to a certain period of time it is ready to handle what the future comes in with.

Integration with Existing Systems

Unlike all other rule engines which require technical expertise and  a high learning curve, Nected helps us in integrating with the systems we are working on with its plenty of connectors and seamless integration process. So with Nected, we get a smooth transition and higher levels of compatibility assured.

User Training and Onboarding

This stands as an easy practical aspect when we talk about user training and onboarding. As we already discussed how Nected minimises the learning curve through its user friendly interface.
Schedule a call with our expert today to experience this easy set up of rules.

All above practical points show why Nected stands out as a reliable and strategy wise best choice for businesses aiming for efficiency, cost-effectiveness, and accessibility.

Conclusion

In conclusion, Nected emerges as a powerful competitor in the domain of lead scoring, outshining Salesforce in several key aspects. With its user-friendly interface, seamless integration, and unparalleled flexibility, Nected proves to be a superior choice for businesses of all sizes seeking a robust rule engine.

The scalability, adaptability, and cost-effectiveness of Nected position it as a strategic investment, offering noticeably high returns on investment. While Salesforce's Einstein exhibits strength, Nected's dynamic features, simplified maintenance, and accessibility for non-tech teams set it apart as a lead scoring powerhouse, making it the preferred choice for organisations aiming for efficiency and growth in the evolving tech landscape.

FAQs

Q1. What is Salesforce lead scoring, and how does it work?

Salesforce lead scoring is a process that utilises data science and machine learning to analyse historical lead conversion patterns, predicting which current leads to prioritise. Einstein Lead Scoring, a component of Salesforce, creates predictive models and assigns scores to leads, allowing sales teams to focus on high-potential leads.

Q2. How does Nected differ from Salesforce in lead scoring?

Nected excels in lead scoring with its Dynamic Rules Editor, offering unparalleled flexibility in creating rules. Its REST API Connectors unlock diverse possibilities, providing a technical edge over Salesforce. Nected's user-friendly interface and cost-effectiveness make it a preferred choice for businesses seeking efficient lead scoring solutions.

Q3. Can non-tech teams benefit from using Nected.ai for lead scoring?

Absolutely. Nected breaks the myth that rule engines are exclusive to tech teams. With its intuitive interface, accessibility, and simplified maintenance, Nected extends its usability to non-tech teams. This ensures that diverse teams within an organisation can leverage Nected's capabilities for effective lead scoring.

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