Route B2B Traffic 10x Faster with No-Code, Auditable Logic

Control routing logic from product and ops—deliver guaranteed SLA adherence, reduce handoffs, and increase conversion with instant, transparent rules.

No-Code Visual Rule Builder, Real-Time API Routing, SLA & Priority Gates, Partner & Channel Assignment, Versioned Rules & Rollback, Auditable Decision Logs
  • Real-Time Assessment using API Connector
  • Customize Scoring Rules in No-code/low-code
  • Automated Decision-making via CRON
  • Built Complex Scoring Models in Minutes
  • Integration with Third Party Systems
  • Iterate Conditions Instantly
Routing Logics For B2B
Used by teams across 500+ companies globally
PROBLEMS
72% of B2B teams lose revenue due to slow or incorrect routing decisions

Rigid, Code-First Routing

Manual or static routing causes missed SLAs, misassigned leads, and revenue leakage across channels.

Complex Partner Ecosystems

Multiple partners, rules, and commissions require transparent, auditable routing to enforce SLAs and contracts.

Inconsistent Prioritization

Priority and SLA rules are often hard-coded, ignoring customer value and contract tiers—leading to lost opportunities.

No Pre-Launch Simulation

Lack of simulation and testing causes routing mistakes and partner disputes once rules go live.

Operational Bottlenecks

Developer-dependent routing changes create delays and prevent rapid adaptation to market needs.

No Audit Trail

Teams lack versioning and rollback, increasing risk and compliance exposure during rule changes.

SOLUTION

Nected Delivers Deterministic Routing with Business-Controlled Rules

No-Code Routing Builder

Business teams model complex conditional routes, priority rules, and escalation paths with drag-and-drop—no code required.

Instant Integration & Deployment

Connect CRMs, ERPs, ticketing systems, and partner APIs with prebuilt connectors and deploy rules via API, webhooks, or embedded widgets in minutes.

Partner & Channel Optimization

Dynamically route to partners or internal teams based on capacity, contract, margin, or performance—automatically enforce routing SLAs and revenue-sharing logic.

Real-Time Simulation & High Throughput

Validate routing rules against historical flows, simulate peak loads, and process tens of thousands of decisions per second with audited outcomes.

USECASES
Routing Intelligence Across B2B Channels & Partners
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TESTIMONIAL

Proven Results, Trusted by Leaders

80% Faster
Development  for our system

Nected lets us move faster than building everything in-house. With their cloud solution, URLs for staging and production are automatically set up, so we have no DevOps overhead. This speeds up development and cuts maintenance.

Greg R.
Tech Lead
SidecarHealth
2x Faster
Time to Market

Nected reduced development time by 2x and it has made our system much more modular and flexible as compared to hard-coded systems, reducing our continuous dependency on tech.

Souradeep Paul
Director of Product
Brightchamps
50% Faster
Sprint Cycle in overall

Nected’s modular rule engine and workflow system streamline complex payout calculations, achieving 3.2x faster development and cutting rollout timelines by weeks.

Ayan S.
Chief Product Officer
Wealthright
Zero
Tech Bandwidth required

Nected transformed our operations at Torch. Within hours, we integrated our systems and Google Sheets, enhancing our pricing rules workflow significantly. Nected transformed our operations at Torch.

Joe Shoop
Director Of Engineering
Torch 3PL
4x Faster
decisioning with Nected

A crucial factor for successful implementation of rules engines is when it is a customized or bespoke solution tailored for technical users, ensuring a higher level of depth, flexibility, and change tracking capabilities.

Sandeep Arora
Chief Technology Officer
Nupay
4% Growth
in conversions in 2 weeks

Nected has transformed our workflow by accelerating feature deployment by 30% and eliminating repetitive tasks. The platform's clean and intuitive interface adds to the overall experience, making it a joy to work with. We saw a 3% rise in leads and 4% growth in conversions within 20 days.

Raman Kumar
CTO & Co-Founder

Vidyakul

Nected Routes Faster, Reduces Costs, and Protects Revenue

Stop losing leads and time to manual handoffs. Customers shorten routing change cycles from months to hours, cut routing disputes by up to 80%, and reduce operational overhead by 60%. Nected delivers immediate cost avoidance and measurable SLA improvements.

Year 1 Year 2 Year 3 Year 4 Year 5

ROI Comparison

Total Cost of Ownership

Hard Coded
(In-House)
$137,500
cumulative
$75K–$200K initial
Open Source
(In-House)
$85,000
cumulative
$50K–$120K initial
$6,500
cumulative
$4K–$9K (Startup)
Time to First Value 6–12+ months 4–6 months <1 week
Developer Headcount 2–4 FTEs 1–2 FTEs 0–0.5 FTEs
Iteration Speed 2–3 weeks/change 1–2 weeks/change Live updates in minutes
Business User Access No (dev-only) No (custom UI) Yes (visual)
Audit, Versioning, SLA Manual / None Custom impl. Built-in controls
Total 5‑Year Cost $350K–$440K+ $260K–$350K+ ~$100K–$150K
HOW TO BUILD

Design, Simulate & Operate Routing Logic — Without Engineering Bottlenecks

Model Routing Paths

Define rules for lead, ticket, transaction routing, SLA & priority

Connect Systems

Plug into CRM, ticketing, ERP, partner APIs and webhooks

Simulate & Validate

Run scenario tests, load test throughput and SLA compliance

Deploy & Monitor

Rollout to channels with canary, global rollout, and rollback

Built for Innovators, Trusted by Experts

At Nected, we don’t just offer another automation tool—we provide a frustration-free alternative to rigid, outdated decision engines.

Joe Shoop
Director Of Engineering
We spent months struggling with a rigid rule engine that needed constant developer involvement. Switched to Nected, and now our pricing rules update in real-time—without engineering bottlenecks.
Joe Shoop
Director Of Engineering
Our previous tool lacked proper audit logs, making compliance a nightmare. With Nected, we track every change, rollback when needed, and stay fully compliant.
Joe Shoop
Director Of Engineering
Scaling with our old system was impossible. Every time we tried to expand our pricing models across new regions, we ran into performance issues, API rate limits, and frustrating downtime. Nected handled multi-region deployments effortlessly, allowing us to launch in new markets without a hitch. It’s the kind of flexibility we always needed but never had—until now.
Joe Shoop
Director Of Engineering
Performance issues used to plague our old system—delays, downtime, and inconsistent results. Nected handles high-volume decisions instantly, without breaking a sweat.
Joe Shoop
Director Of Engineering
We used to lose deals because our decision engine couldn’t handle complex client-specific pricing structures. Our competitors had more flexible offerings, and we were falling behind. Switching to Nected changed that overnight. We can now implement dynamic, real-time pricing models tailored to each client, giving our sales team the edge they always wanted.
Joe Shoop
Director Of Engineering
Nected doesn’t box us in—it seamlessly connects with our existing tools, integrates with any system through APIs, and scales as our business evolves.
Joe Shoop
Director Of Engineering
We used a decision tool that felt like it was built in the early 2000s—clunky, unintuitive, and slow. Nected is modern, smooth, and designed for how businesses operate today.
Joe Shoop
Director Of Engineering
I didn’t realize how inefficient our decision automation was until we switched. What used to take days of manual adjustments and back-and-forth approvals now happens in minutes with Nected’s automated workflows. We’ve slashed operational costs, reduced human errors, and finally have a system that moves as fast as we do.
Free to start, and affordable as you grow!
Check Pricing Plans
FEATURES

Unlimited Possibilities with Enterprise-Ready Features

No Code Connectors

Seamlessly integrate with any system using simple API-based connectors. No need for complex configurations—connect databases, third-party services, and internal tools with just a few clicks.

Multiple Rules

Leverage a powerful rule engine with multiple rule types, including Simple Rules, Decision Tables, Decision Trees, Rule Sets, and Rule Chains to handle complex logic effortlessly.

Workflow Nodes

Automate workflows with Action, Rule, Workflow, Code, Database, and REST API Nodes, while Loop, Delay, and Switch Block manage execution.

Development Lifecycle

Efficiently oversee the entire rule and workflow lifecycle with built-in versioning, rollback capabilities, and staging environments, ensuring seamless transitions from testing to production without disruptions.

Cloud-Native Deployment

Deploy Nected anywhere—choose multi-region cloud hosting for high availability or self-host on your infrastructure for complete control and compliance.

Monitoring & Reporting

Gain full visibility into your decision rules and workflows with audit trails features, and real-time dashboards. Stay compliant and track every change with ease.

White Labelled Solution

Deliver a fully white-labeled experience with embedded user functionality. Use Nected as your own branded decision engine.

Enterprise-Grade Security

Operate with confidence using enterprise-level security, role-based access control, and scalable infrastructure that ensures data integrity and performance even at scale.

FAQs

How Nected is better than other rule Engines & Workflow Automation platforms?

Nected stands out in the rule engine and workflow automation market primarily due to its superior API and workflow orchestration capabilities. It allows easy integration with various systems and services, making it highly efficient for processes involving multiple APIs. The platform also excels in handling complex workflows, offering a user-friendly interface that simplifies designing, automating, and optimising business processes. This makes it particularly attractive to teams seeking to streamline operations with minimal technical intervention.Another key advantage of Nected is its low-code/no-code approach, which makes it accessible to both technical and non-technical users. This aspect not only speeds up deployment but also reduces reliance on IT teams. Additionally, Nected ensures scalability and robust performance, adapting to growing business needs while maintaining efficiency and reliability. Its emphasis on security and compliance further cements its position as a reliable and versatile choice for businesses looking to enhance their automation strategies.

How quickly can I start using Nected (Learning Curve)

Nected's low-code/no-code (LCNC) environment is designed for both technical and non-technical users, ensuring a quick and easy learning curve. With an emphasis on rapid onboarding and intuitive design, users can start efficiently utilising its features, regardless of their technical background.

Is Nected scalable and performing for mission-critical flows?

Nected is designed for scalability and performance, supporting mission-critical workflows with robust architecture. It can handle increasing loads and complex processes efficiently. The platform typically offers high uptime and reliable response times, though specific metrics should be checked in its service level agreement (SLA).

Is Nected Secure? What kind of data does it store?

Nected prioritises security and typically adheres to industry-standard practices for data protection. The nature of data stored depends on your workflows but can include user data, transactional data, and operational data. Nected likely employs encryption, access controls, and regular security audits to protect this data. We are also in process of obtaining SOC2, ISO ?& GDPR compliance.

How does Nected compare to Pega and DecisionRules for B2B routing?

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Nected matches and in many scenarios exceeds capabilities offered by Pega and DecisionRules by combining an intuitive no-code visual rule builder, real-time API-driven routing, and native workflow orchestration. Business teams can create complex, conditional, multi-step routing paths with SLA gates, priority queues and partner assignment—then test and deploy instantly without engineering. Enterprise parity includes audit/versioning, role-based access, cloud & on-prem options, and support for high throughput (hundreds of thousands of decisions/minute) with deterministic latency guarantees.

How fast can I implement routing rules with Nected?

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Typical implementations for standard B2B routing (lead -> team, ticket -> SLA, partner -> transaction) go live in under 2 weeks. Simple rule sets and campaign-style routes can be built and deployed in under 15 minutes using the prebuilt templates and connectors.

Can routing run at scale for mission-critical flows?

+

Yes. Nected’s architecture supports high-concurrency decisioning and routing with auto-scaling, horizontal partitioning, and low-latency in-memory evaluation. You can process tens of thousands of routing decisions per second with SLA-backed uptime and predictable performance.

What security and compliance controls exist for routing logs and data?

+

Nected enforces encryption at rest and in transit, role-based permissions, detailed audit trails, and environment separation (dev/test/prod). Deployments can be SaaS, VPC, or on-prem to meet compliance needs, with logging and export capabilities for SOC2/ISO and GDPR workflows.

What do you mean by invocations? And how is it better than other products?

Invocations refer to the number of times your workflows/rule is triggered via API, cron or other trigger. It will count the parent rule/workflow and can have as many rules, nodes within it. This metric is often used for billing purposes. Compared to other products, invocations as a billing metric can be more cost-effective and transparent, aligning closely with your actual usage and needs. It ensures you pay for the value you receive, rather than flat rates or less relevant metrics.

What if I exceed my plan quota?

If you exceed, you'll be charged based on additional usage and will be added in your monthly charge. In case of payment failure after grace period, your plan will be reverted to free trial limiting your monthly execution and # of rules/flows as per free plan, however all your existing rules/workflow data would be kept intact.

What if I decide to cancel? Can I cancel anytime?

Firstly, we do not have a vendor lock-in, so you can cancel anytime you want. However, if you decide to cancel once your subscription for a given period has started then you would be able to cancel at the time of the next billing cycle only.

Can I upgrade my plan in between?

Yes, you can typically upgrade your Nected plan at any point during your billing cycle. The upgrade process is usually straightforward, often involving just a few clicks in your account settings. Upgrading mid-cycle may involve prorated charges for the higher-tier service.

Which plan should I go for?

The best plan depends on your specific needs, such as the expected number of invocations, the complexity of your workflows, and the level of support you require. It’s a good idea to start with a basic plan and upgrade as your needs evolve, especially if you're new to Nected. Moreover, you can also write to us at assist@nected.ai and we will help you figure out the best plan for your brand.

Would I be getting assistance in setting up Nected or building my POC?

Yes, Nected usually offers assistance in setting up and creating a Proof of Concept (POC), especially under certain plans. This assistance can include access to customer support, documentation, and possibly dedicated account management.

What level of support does the Startup and Growth plan have?

The Startup and Growth plans typically provide basic to enhanced support, including access to customer service through email or chat, a knowledge base, and possibly community forums. Response times and the extent of personalized assistance may vary between these plans.

What level of support does on-premise plan have?

The on-premise plan generally offers the most comprehensive support, including dedicated account managers, 24/7 support, and tailored assistance for deployment, maintenance, and troubleshooting. This plan is best suited for businesses with extensive, mission-critical use of Nected.

Free to start, and affordable as you grow

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