Route B2C Traffic 10x Faster with No-Code Routing Logic

Deploy business-controlled routing, prioritization and escalation rules across channels — without engineering cycles. Reduce drop-offs, lower costs, and increase conversions immediately.

No-Code Visual Rule Builder, Real-Time Channel Prioritization, 100k+ Decisions/Minute Throughput, Sandbox Simulation & A/B Testing, Versioning & Audit Trail, Plug-and-Play CRM & Telephony Connectors
  • Real-Time Assessment using API Connector
  • Customize Scoring Rules in No-code/low-code
  • Automated Decision-making via CRON
  • Built Complex Scoring Models in Minutes
  • Integration with Third Party Systems
  • Iterate Conditions Instantly
Routing Logics for B2C
Used by teams across 500+ companies globally
PROBLEMS
52% reduction in misroutes within 30 days of rule automation

Complex Multi-Channel Routing

Fragmented routing stacks cause lost conversions and longer handle-times — revenue leaks across web, app, contact-centre and chat channels.

Slow Rule Changes

Business teams wait weeks for engineering to update routing priorities, costing campaigns and time-sensitive offers.

Inconsistent Customer Experience

Rigid routing ignores real-time signals (risk, session value, load), producing one-size-fits-all experiences that lower conversion.

Limited Personalization

Teams can’t apply customer segments, value-based prioritization, or fraud signals dynamically across channels.

High Operational Cost

Inefficient routing sends traffic to expensive channels or human agents unnecessarily, inflating OPEX and reducing margin.

No Simulation or Audit

Deploying rules without simulation risks outages, misroutes, and compliance issues—leading to penalties and customer churn.

SOLUTION

Nected Shortens Routing Lead Time by Up to 95%

No-Code Visual Rule Builder

Business teams build complex routing flows with drag-and-drop nodes, condition blocks, and reusable rule libraries—no engineering required.

Instant Campaign & Escalation Launches

Create time-bound routing campaigns, escalation paths and SLA rules and roll them out instantly across channels.

Value-Based Prioritization

Prioritise high-value customers or high-intent sessions automatically to increase conversions and LTV while lowering servicing cost.

Real-Time Simulation & Scale

Run pre-launch simulations, A/B tests and scale to 100k+ decisions/min with no performance degradation.

TESTIMONIAL

Proven Results, Trusted by Leaders

80% Faster
Development  for our system

Nected lets us move faster than building everything in-house. With their cloud solution, URLs for staging and production are automatically set up, so we have no DevOps overhead. This speeds up development and cuts maintenance.

Greg R.
Tech Lead
SidecarHealth
2x Faster
Time to Market

Nected reduced development time by 2x and it has made our system much more modular and flexible as compared to hard-coded systems, reducing our continuous dependency on tech.

Souradeep Paul
Director of Product
Brightchamps
50% Faster
Sprint Cycle in overall

Nected’s modular rule engine and workflow system streamline complex payout calculations, achieving 3.2x faster development and cutting rollout timelines by weeks.

Ayan S.
Chief Product Officer
Wealthright
Zero
Tech Bandwidth required

Nected transformed our operations at Torch. Within hours, we integrated our systems and Google Sheets, enhancing our pricing rules workflow significantly. Nected transformed our operations at Torch.

Joe Shoop
Director Of Engineering
Torch 3PL
4x Faster
decisioning with Nected

A crucial factor for successful implementation of rules engines is when it is a customized or bespoke solution tailored for technical users, ensuring a higher level of depth, flexibility, and change tracking capabilities.

Sandeep Arora
Chief Technology Officer
Nupay
4% Growth
in conversions in 2 weeks

Nected has transformed our workflow by accelerating feature deployment by 30% and eliminating repetitive tasks. The platform's clean and intuitive interface adds to the overall experience, making it a joy to work with. We saw a 3% rise in leads and 4% growth in conversions within 20 days.

Raman Kumar
CTO & Co-Founder

Vidyakul

Routing Logic That Cuts Cost Per Conversion and Boosts Lifetime Value

Stop losing customers to poor routing. Nected reduces average handle cost by up to 45%, improves conversion rates by 18–35% through value-based prioritization, and shortens time-to-market for campaigns from months to hours—delivering measurable ROI in the first quarter.

Year 1 Year 2 Year 3 Year 4 Year 5

ROI Comparison

Total Cost of Ownership

Hard Coded
(In-House)
$137,500
cumulative
$75K–$200K initial
Open Source
(In-House)
$85,000
cumulative
$50K–$120K initial
$6,500
cumulative
$4K–$9K (Startup)
Time to First Value 6–12+ months 4–6 months <1 week
Developer Headcount 2–4 FTEs 1–2 FTEs 0–0.5 FTEs
Iteration Speed 2–3 weeks/change 1–2 weeks/change Live updates in minutes
Business User Access No (dev-only) No (custom UI) Yes (visual)
Audit, Versioning, SLA Manual / None Custom impl. Built-in controls
Total 5‑Year Cost $350K–$440K+ $260K–$350K+ ~$100K–$150K
HOW TO BUILD

Design, Simulate & Deploy Customer-First Routing — No code, instant business control

Design Routing Rule

Create conditions for channel, priority, escalation, and SLA

Connect Customer Signals

Enrich with CRM, fraud, session, cart and third-party APIs

Simulate & Test

Replay traffic, run A/B experiments, validate SLAs and cost impact

Deploy & Monitor

Promote with one-click rollback, live metrics, and alerts

Built for Innovators, Trusted by Experts

At Nected, we don’t just offer another automation tool—we provide a frustration-free alternative to rigid, outdated decision engines.

Joe Shoop
Director Of Engineering
We spent months struggling with a rigid rule engine that needed constant developer involvement. Switched to Nected, and now our pricing rules update in real-time—without engineering bottlenecks.
Joe Shoop
Director Of Engineering
Our previous tool lacked proper audit logs, making compliance a nightmare. With Nected, we track every change, rollback when needed, and stay fully compliant.
Joe Shoop
Director Of Engineering
Scaling with our old system was impossible. Every time we tried to expand our pricing models across new regions, we ran into performance issues, API rate limits, and frustrating downtime. Nected handled multi-region deployments effortlessly, allowing us to launch in new markets without a hitch. It’s the kind of flexibility we always needed but never had—until now.
Joe Shoop
Director Of Engineering
Performance issues used to plague our old system—delays, downtime, and inconsistent results. Nected handles high-volume decisions instantly, without breaking a sweat.
Joe Shoop
Director Of Engineering
We used to lose deals because our decision engine couldn’t handle complex client-specific pricing structures. Our competitors had more flexible offerings, and we were falling behind. Switching to Nected changed that overnight. We can now implement dynamic, real-time pricing models tailored to each client, giving our sales team the edge they always wanted.
Joe Shoop
Director Of Engineering
Nected doesn’t box us in—it seamlessly connects with our existing tools, integrates with any system through APIs, and scales as our business evolves.
Joe Shoop
Director Of Engineering
We used a decision tool that felt like it was built in the early 2000s—clunky, unintuitive, and slow. Nected is modern, smooth, and designed for how businesses operate today.
Joe Shoop
Director Of Engineering
I didn’t realize how inefficient our decision automation was until we switched. What used to take days of manual adjustments and back-and-forth approvals now happens in minutes with Nected’s automated workflows. We’ve slashed operational costs, reduced human errors, and finally have a system that moves as fast as we do.
Free to start, and affordable as you grow!
Check Pricing Plans
FEATURES

Unlimited Possibilities with Enterprise-Ready Features

No Code Connectors

Seamlessly integrate with any system using simple API-based connectors. No need for complex configurations—connect databases, third-party services, and internal tools with just a few clicks.

Multiple Rules

Leverage a powerful rule engine with multiple rule types, including Simple Rules, Decision Tables, Decision Trees, Rule Sets, and Rule Chains to handle complex logic effortlessly.

Workflow Nodes

Automate workflows with Action, Rule, Workflow, Code, Database, and REST API Nodes, while Loop, Delay, and Switch Block manage execution.

Development Lifecycle

Efficiently oversee the entire rule and workflow lifecycle with built-in versioning, rollback capabilities, and staging environments, ensuring seamless transitions from testing to production without disruptions.

Cloud-Native Deployment

Deploy Nected anywhere—choose multi-region cloud hosting for high availability or self-host on your infrastructure for complete control and compliance.

Monitoring & Reporting

Gain full visibility into your decision rules and workflows with audit trails features, and real-time dashboards. Stay compliant and track every change with ease.

White Labelled Solution

Deliver a fully white-labeled experience with embedded user functionality. Use Nected as your own branded decision engine.

Enterprise-Grade Security

Operate with confidence using enterprise-level security, role-based access control, and scalable infrastructure that ensures data integrity and performance even at scale.

FAQs

How Nected is better than other rule Engines & Workflow Automation platforms?

Nected stands out in the rule engine and workflow automation market primarily due to its superior API and workflow orchestration capabilities. It allows easy integration with various systems and services, making it highly efficient for processes involving multiple APIs. The platform also excels in handling complex workflows, offering a user-friendly interface that simplifies designing, automating, and optimising business processes. This makes it particularly attractive to teams seeking to streamline operations with minimal technical intervention.Another key advantage of Nected is its low-code/no-code approach, which makes it accessible to both technical and non-technical users. This aspect not only speeds up deployment but also reduces reliance on IT teams. Additionally, Nected ensures scalability and robust performance, adapting to growing business needs while maintaining efficiency and reliability. Its emphasis on security and compliance further cements its position as a reliable and versatile choice for businesses looking to enhance their automation strategies.

How quickly can I start using Nected (Learning Curve)

Nected's low-code/no-code (LCNC) environment is designed for both technical and non-technical users, ensuring a quick and easy learning curve. With an emphasis on rapid onboarding and intuitive design, users can start efficiently utilising its features, regardless of their technical background.

Is Nected scalable and performing for mission-critical flows?

Nected is designed for scalability and performance, supporting mission-critical workflows with robust architecture. It can handle increasing loads and complex processes efficiently. The platform typically offers high uptime and reliable response times, though specific metrics should be checked in its service level agreement (SLA).

Is Nected Secure? What kind of data does it store?

Nected prioritises security and typically adheres to industry-standard practices for data protection. The nature of data stored depends on your workflows but can include user data, transactional data, and operational data. Nected likely employs encryption, access controls, and regular security audits to protect this data. We are also in process of obtaining SOC2, ISO ?& GDPR compliance.

How does Nected compare to Pega and DecisionRules for B2C routing?

+

Nected matches enterprise-grade features of Pega & DecisionRules—visual no-code rule design, workflow orchestration, and audit/versioning—while optimising for developer-free deployment and lighter operational cost. Unlike heavy-weight Pega deployments, Nected launches routing flows in hours, not months, and supports 100k+ decisions/minute with built-in API adapters and cloud/on-prem deployment options for parity and lower TCO.

Can non-technical teams build and update routing rules safely?

+

Yes. Nected provides a visual drag-and-drop rule canvas, role-based permissions, sandbox simulation, and versioned rollbacks—allowing product, ops, or contact-center teams to author routing logic without touching code while keeping full audit trails for compliance.

How fast can we go live with production routing rules?

+

Nected typically goes live in under a week for standard B2C flows. Simple routing logic can be deployed in 15 minutes using prebuilt connectors and templates. For enterprise integrations, typical time-to-live ranges from 3–10 business days depending on systems involved.

What scale and performance can Nected handle?

+

Nected supports horizontal scaling and real-time decisioning—capable of 100,000+ routing decisions per minute with sub-50ms execution for common rule paths. This matches or exceeds DecisionRules benchmarks while keeping a smaller operational footprint.

How does Nected secure sensitive customer routing data?

+

Nected enforces RBAC, field-level encryption, audit logs, and supports deployment in VPCs or on-premise for data residency. We provide SOC 2-ready controls, TLS encryption in transit, and configurable retention policies to meet enterprise security and compliance requirements.

What systems can Nected integrate with for routing (CRM, telephony, fraud, personalization)?

+

Nected offers plug-and-play connectors for leading CRMs, telephony (SIP/Twilio), fraud engines, personalization services, and custom REST/GraphQL APIs—enabling real-time context-enriched routing across channels and partners.

How do we test routing changes before going live?

+

Nected includes a sandbox simulator, replay of historical traffic, A/B testing, and pre-launch impact analysis. Teams can run thousands of simulated sessions to validate SLAs, conversion impact, and cost metrics before a single change is promoted to production.

What do you mean by invocations? And how is it better than other products?

Invocations refer to the number of times your workflows/rule is triggered via API, cron or other trigger. It will count the parent rule/workflow and can have as many rules, nodes within it. This metric is often used for billing purposes. Compared to other products, invocations as a billing metric can be more cost-effective and transparent, aligning closely with your actual usage and needs. It ensures you pay for the value you receive, rather than flat rates or less relevant metrics.

What if I exceed my plan quota?

If you exceed, you'll be charged based on additional usage and will be added in your monthly charge. In case of payment failure after grace period, your plan will be reverted to free trial limiting your monthly execution and # of rules/flows as per free plan, however all your existing rules/workflow data would be kept intact.

What if I decide to cancel? Can I cancel anytime?

Firstly, we do not have a vendor lock-in, so you can cancel anytime you want. However, if you decide to cancel once your subscription for a given period has started then you would be able to cancel at the time of the next billing cycle only.

Can I upgrade my plan in between?

Yes, you can typically upgrade your Nected plan at any point during your billing cycle. The upgrade process is usually straightforward, often involving just a few clicks in your account settings. Upgrading mid-cycle may involve prorated charges for the higher-tier service.

Which plan should I go for?

The best plan depends on your specific needs, such as the expected number of invocations, the complexity of your workflows, and the level of support you require. It’s a good idea to start with a basic plan and upgrade as your needs evolve, especially if you're new to Nected. Moreover, you can also write to us at assist@nected.ai and we will help you figure out the best plan for your brand.

Would I be getting assistance in setting up Nected or building my POC?

Yes, Nected usually offers assistance in setting up and creating a Proof of Concept (POC), especially under certain plans. This assistance can include access to customer support, documentation, and possibly dedicated account management.

What level of support does the Startup and Growth plan have?

The Startup and Growth plans typically provide basic to enhanced support, including access to customer service through email or chat, a knowledge base, and possibly community forums. Response times and the extent of personalized assistance may vary between these plans.

What level of support does on-premise plan have?

The on-premise plan generally offers the most comprehensive support, including dedicated account managers, 24/7 support, and tailored assistance for deployment, maintenance, and troubleshooting. This plan is best suited for businesses with extensive, mission-critical use of Nected.

Free to start, and affordable as you grow

Our experts can help you build!
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