Problem Statement

BrightChamps, a fast-growing edtech company, had a backlog of revenue-boosting and conversion-oriented ideas from its product and growth teams—but very few made it to production. The primary roadblock was a lack of engineering bandwidth and rigid backend systems. Initiatives that required dynamic logic—like personalized pricing, teacher payout customizations, or real-time lead routing—were either deprioritized or discarded entirely due to implementation complexity.

Several high-impact experiments remained untouched for over two quarters. Manual workarounds or one-off code fixes weren’t scalable, and even small iterations required full developer involvement. This delay in execution cost BrightChamps both time and potential revenue, making their innovation pipeline inefficient and reactive instead of agile.

Solution

BrightChamps adopted Nected’s no-code rule engine, workflow manager, and experimentation engine to shift ownership of logic and iteration to business teams. In just one week, they shipped long-stalled initiatives that had sat idle for months.

Key implementations included:

1. Dynamic Pricing Strategies: Enabled logic-based, rock-bottom pricing for educational packages depending on user profiles, geographies, or seasonal campaigns—all configured without developer intervention.
2. Monthly Goal-Based Incentives: Implemented teacher performance tracking with monthly targets, incentive logic, and automated reward triggers.
3. Automated Lead Scoring and Allocation: Built a scoring engine to evaluate leads based on engagement, behavior, and eligibility, and routed them in real time to the right sales team.
4. Country-Specific Teacher Payout System: Designed a flexible payout system that supported regional differences in teacher incentives, penalties, and contract rules. This system optimized both educator performance and operational compliance.

By integrating Nected’s platform with their internal systems, BrightChamps accelerated time-to-market, unblocked product-led growth initiatives, and empowered non-technical teams to take ownership of conversion and monetization logic without writing code.

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