Problem Statement

A prominent Asia Pacific-based B2B SaaS company specializes in providing revenue streamlining solutions for large brands. Despite a robust platform, the company faced significant hurdles in scaling its client base due to the high demand for customization. Each enterprise client brought unique requirements, including:

1. SKU-Based Discounts: Custom discount structures based on specific Stock Keeping Units.
2. Quantity-Based Pricing: Tailored pricing models depending on purchase volumes.
3. Coupons and Rewards: Specialized coupon systems and reward programs tied to particular products or brands.

These customization needs necessitated extensive IT involvement for each new client, resulting in:

1. Prolonged Development Cycles: Customization requests required substantial coding and testing, leading to development times that impeded timely client onboarding.
2. Limited Client Acquisition: The lengthy customization process deterred potential high-ticket clients seeking swift implementation.
3. High IT Dependency: Business and product teams were reliant on the technical department for every customization, creating bottlenecks and limiting agility.
4. Scalability Challenges: As the client base grew, the demand for diverse customizations overwhelmed the IT resources, restricting the company’s ability to scale effectively.

These challenges hindered the company’s growth trajectory, limiting its ability to attract and retain large-scale clients in a competitive B2B SaaS market.

Solution

The company partnered with Nected to transform its customization and development workflows through a comprehensive low-code/no-code platform. This strategic collaboration empowered business and product teams to independently manage and iterate on client-specific rules, significantly enhancing operational efficiency. The key solution components included:

1. Empowered Business and Product Teams with No-Code Rule Engine

1. Self-Sufficient Customization: Business units could define, modify, and deploy rules for SKUs, discounts, and rewards using Nected’s intuitive rule engine without requiring developer intervention.
2. Accelerated Deployment: Customization requests were implemented up to 10 times faster, reducing development cycles from weeks to days.
3. Error-Free Configurations: Automated validation ensured a 0% error rate in rule implementations, enhancing reliability and client satisfaction.

2. Workflow Automation for Streamlined Processes

1. Automated Customization Workflows: Nected’s workflow automation tools enabled the company to streamline the entire customization process, from client onboarding to rule deployment.
2. User-Friendly Interface: Non-technical teams utilized Nected’s intuitive UI to design and manage workflows, facilitating seamless process enhancements and iterations.
3. Reduced IT Bottlenecks: Automation of routine customization tasks allowed the IT department to focus on strategic initiatives and complex projects, enhancing overall productivity.

3. Advanced Use Cases Tailored for B2B SaaS

1. White-Labelled Integration: Enabled seamless integration of the SaaS platform with clients’ existing systems, providing a customized and branded experience without extensive coding.
2. Dynamic Coupons and Discounts: Implemented flexible coupon and discount mechanisms that could be easily adjusted based on client-specific criteria such as SKU, quantity, and promotional campaigns.
3. UI Editor for Instant Iteration: Provided a robust UI editor that allowed business teams to make real-time adjustments to client-specific settings, ensuring agility and responsiveness to client needs.
4. Non-Tech Friendly UI Editor: Ensured that non-technical users could effortlessly manage and iterate on customization rules, democratizing the customization process across the organization.

4. Secure and Scalable Deployment

1. Self-Hosted Solution: Deployed Nected’s platform within the company’s secure infrastructure, ensuring data sovereignty and compliance with regional data protection regulations.
2. Enterprise-Grade Security: Implemented robust security measures including role-based access controls, encryption, and regular security audits to protect sensitive client data.
3. Scalable Architecture: The platform supported the company’s expansion into new markets and onboarding of additional high-ticket clients, accommodating increased customization demands seamlessly.

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